DENIM LAUNCHES INTO DAVID JONES

WITH EXCLUSIVE UNDERGROUND ROCK CONCERT AT ST JAMES TRAIN STATION

Denim is set to officially launch into David Jones and the Australian market with a one night only gig at St James train station on Saturday 29th August. The face of RE:, along with internationally acclaimed model, Erin Wasson will host the event with Australia’s own The Delta Riggs performing to the crowd of Sydney VIPs and media.

The iconic St James train station will be closed for works, but will come to life on Saturday night when David Jones transforms the unique venue for the exclusive event. Usually busy with commuters on their daily journey to work, the platform will become a stage for the rock show event styled like a backstage intimate experience.

Montana Cox arrives at the 'RE: Denim For David Jones' launch party at St James Station on August 29, 2015 in Sydney, Australia.

Montana Cox arrives at the ‘RE: Denim For David Jones’ launch party at St James Station on August 29, 2015 in Sydney, Australia.

 Erin Wasson poses during the RE: Denim For David Jones media call at St James Station on August 29, 2015 in Sydney, Australia.

Erin Wasson poses during the RE: Denim For David Jones media call at St James Station on August 29, 2015 in Sydney, Australia.

The rocking underground environment will fittingly welcome the non-conformist brand which offers a range of cutting edge denim and staples for men and women. RE: launched exclusively into David Jones in late July, with a collection that ranges from key denim pieces such as white flared jeans, relaxed boyfriend cuts, denim shorts, and cropped skinny’s; to seasonal staples including graphic tees, easy-wearing long line shirts and V-neck tops.

The Guest List:
Along with guest of honour and ‘It Girl’ Erin Wasson, David Jones Ambassador, Montana Cox will join the party with a list of the coolest A-Listers in Sydney. Including; Tom Derickx, Mimi Elashiry, Juliana Forge, Romy Frydman, Kate Waterhouse & Luke Ricketson, Zac Stenmark, Ksenija Lukich, Jordan Barrett, Hayden Quinn, Peter Stefanovic, Samantha Harris, Carissa Walford and Tahnee Atkinson to name a few.

Zac Stenmark arrives at the 'RE: Denim For David Jones' launch party at St James Station on August 29, 2015 in Sydney, Australia.

Zac Stenmark arrives at the ‘RE: Denim For David Jones’ launch party at St James Station on August 29, 2015 in Sydney, Australia.

Tahnee Atkinson attends the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

Tahnee Atkinson attends the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

Carissa Walford attends the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

Carissa Walford attends the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

Music:
The Delta Riggs will perform a 60 minute set to the VIP crowd. The band has fast become known for their inventive style and ‘stick it the the man’ attitude, which has seen them skyrocket from a local Melbourne band to filling out stadiums across Australia, performing live with the Foo Fighters. Their growing success was recognised at the 2015 Rolling Stone Awards for ‘Live Act of the Year’. DJ Jonny Seymour will also be playing tracks throughout the night.

The Delta Riggs perform during the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

The Delta Riggs perform during the RE: Denim For David Jones launch party at St James Station on August 29, 2015 in Sydney, Australia.

Beverages
Sydney Brewery has created a RE: Authentic Ale for the event. Guests will enjoy the bespoke brew, made by hand and designed to epitomise the urban, rock and roll vibe of the RE: Denim launch. Guests will also sip on ‘Rusty Nails’, Dirty Martinis, Chandon Brut and San Pellegrino Water.

Menu
The menu has been designed with a unique take on urban street food. Think; hand cut truffle fries with shaved reggiano, charred kingfish tortilla with chilli, lime and toasted corn salsa, buttermilk popcorn chicken with chilli and cilantro and bags of mini cinnamon doughnuts.

Social Media:
Follow the RE: launch party and all the backstage action @davidjonesstore on Instagram, Snap Chat, Facebook and Twitter #DJxREdenim @re_denim

Photo Credit: Brendon Thorne/Getty Images for David Jones

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