Mercedes Benz Fashion Week Berlin took place for the first time with Etihad Airways and airberlin as new official partners of the event. The fashion industry gathered in the German capital June 28 through July 1 to showcase their newest collections.
This May, Etihad Airways announced a comprehensive new global agreement with WME | IMG to become a strategic partner. Together with Etihad Airways Partners airlines, Etihad Airways now annually supports 17 fashion week events around the world.
MADE, an international platform to support emerging designers and creatives, continued its expansion outside the US with the launch of MADE Berlin. MADE was established in New York to promote creative visionaries in fashion, music, art and culture. The latest edition of MADE in the German capital is in celebration of a cultural exchange programme between MADE New York and MADE Berlin. airberlin, partner of Etihad Airways, participates in MADE Berlin, via the global partnership between Etihad Airways and WME | IMG, announced earlier this year.
“Mercedes Benz Fashion Week Berlin and MADE form a perfect bridge between fashion, lifestyle and travel. The who’s who of the fashion scene visited Berlin this week. Our excellent schedule – with daily non-stop flights between Berlin and New York, make us the perfect partner for creative intercultural exchange”, said Andrew Ward, Senior Vice President Marketing at airberlin.
Guests visited the Etihad Airways and airberlin joint stand at Fashion Week Berlin and were hosted by airline crew and representatives.
Photos by Alexander Koerner/Getty Images for Etihad Airways