Golden Globe winning actor Idris Elba and Superdry have joined forces to create Idris Elba + Superdry, a premium men’s collection for Autumn Winter 2015. British, grounded and cool – Idris’s personal character and style is captured throughout the 250-piece collection. Statement pieces include merino and cashmere knitwear, tailored wool coats, premium down outerwear, fine thread tailored shirting, redefined wash denim, and luxury sportswear.
LONDON, ENGLAND – JUNE 11: Idris Elba arrives for The Official Idris Elba & Superdry Presentation at LCM, Superdry International Showroom on June 11, 2015 in London, England. (Photo by Stuart C. Wilson/Getty Images) Idris Elba
Idris Elba + Superdry will be showcased at London Collections Men in June 2015, a bi-annual event highlighting the breadth of design talent in British fashion. The collection will launch in selected Superdry stores, exclusive department stores and online in the UK and USA, November 2015.
Voted one of GQ’s best-dressed British men of 2015, Idris has grit and style that’s admired by many. Elba designed the collection with Superdry Co-founders James Holder and Julian Dunkerton. His extraordinary energy, sharp eye for detail and hands-on involvement in the creative process has been integral to the collection’s core ethos.
“I like to look and feel great in what I wear and, like Superdry, quality and fit are important to me. Having the opportunity to collaborate on a clothing range has been an amazing experience, and I’m confident that my personal style combined with Superdry’s entrepreneurial spirit will be one to watch!” Idris Elba
Through subtle branding, intricate detailing and high calibre fabrics, Superdry’s DNA is ingrained throughout. Deep tonal colours are paramount; a fusion of midnight blues, graphite greys and jet black emphasise the finest finished fabrics, nubuck leathers, cashmeres and organic cottons. Sealed with signature- scar detail and a pop of cobalt blue throughout; these subtle design touches epitomise Superdry’s unwavering commitment to creating the world’s most recognisable premium clothing.
LONDON, ENGLAND – JUNE 11: Idris Elba arrives for The Official Idris Elba & Superdry Presentation at LCM, Superdry International Showroom on June 11, 2015 in London, England. (Photo by Stuart C. Wilson/Getty Images) Idris Elba
The underlining lifeblood that pumps through the Idris Elba + Superdry collection is detail, sophistication and diversity. The latest collaboration amplifies Superdry’s status as an aspirational lifestyle brand and a fashion force to be reckoned with.
To watch a video of the launch click here.
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