JAKARTA FASHION WEEK 2014 OPENS, BIGGER THAN EVER
Jakarta, October 19 2013. The sixth of the Jakarta Fashion Week (JFW) opens today as the largest fashion event in the Southeast Asia region presents an even larger number of shows and participating designers and labels. The event has also attracted an even greater number of foreign buyers with a number of local brands, especially those under JFW’s capacity building program, are making tractions in the global arena.
“JFW 2014 involves many more designers, models and it has more than 75 fashion shows, thousands of looks, all indicating significant increase from last year which reaffirm its status as the largest fashion event in the country and the region. We are also happy to see that some of the designers who have enrolled in our programs have begun to make international presence,” says Svida Alisjhabana chairman of the organizing committee of JFW 2014.
This year JFW will feature 240 designers/labels, 77 shows, 7 international designers, 3000 looks and 350 models. The event is held at the Senayan City mall in Jakarta.
Unlike past events, the opening of this year’s JFW will feature only Indonesian designers, including those specializing in Moslem wear. These designers are those who have been incubated under a special development program called Indonesia Fashion Forward, which is run by the JFW, the British Council and the London-based Centre for Fashion Enterprise (CFE).
This initiative also receives full support of the Ministry of Creative Economy and Tourism. These designers include Jeffry Tan, Friedrich Herman, Major Minor Signatures, Nur Zahra, Jenahara, Dian Pelangi, Albert Yanuar, Toton ,Yosafat Dwi Kurniawan and Tex Saverio, who recently showed in Paris Fashion Week.
This year, Jakarta Fashion Week 2014 is supported by Bank Mandiri, Senayan City, L’Oreal Professionnel, The Body Shop, Matahari Department Store, Bellini, Juara Skincare, Mazda Motor Indonesia, 5asec, You C Vitamin Water, Tiger Air Mandala, Acer, and C’s Nail Academy.
Highlights of the Opening Day
The opening ceremony of Jakarta Fashion Week 2014 featured 31 designers and fashion muse at fashion tent. Indonesia Fashion Forward (http://www.jakartafashionweek.co.id/en/indonesia.fashion.forward) show is a collaboration between Jakarta Fashion Week, British Council, Center of Fashion Entreprise and supported by the Ministry of Tourism and Creative Economy of Indonesia. “The Opening Of Pasar Indonesia” show highlighted Indonesian young designers-Eridani, Monday to Sunday, Milcah, NFRT and Vinora. Pasar Indonesia is an exhibition that hold by Bank Mandiri at JFW 2014.
At fashion atrium, L’Oréal Professionnel in collaboration with Estetica Indonesia presented hair and fashion show and added Hunting Fields who showed their latest collection entitled “Under The Sea”. CLEO Fashion Awards 2013 (http://www.cleo.co.id/cleo.fashion.awards) crowned some retail brands that became the favorite choice of CLEO Indonesia’s readers and editors into ten categories. Cita Cinta Change-lebration featured 12 women who got beauty & style makeover and walked on the runway. Their performance accompanied by fashion show from Argyle & Oxford, Avanava and (X) S.M.L and live performance from RAN band.
About Jakarta Fashion Week
240 Indonesia’s leading designers will partake in the event. Many of them will present collections inspired by the country’s rich heritage in different types of traditional fabrics while simultaneously keep their eyes on the present and future. The JFW is organized by event management company Azura Activation (www.azuraactivation.co.id), part of the publishing company Femina Group (www.feminagroup.com), which since its founding in 1971 has been active in promoting the Indonesian fashion industry through various editorial initiatives as well as events.