Next Generation International Box Office Reporting System Launches

Rentrak Movie Measurement Launches Next Generation
International Box Office Reporting System

—Improved Platform Offers Better Navigation and Search Capabilities—

Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the launch of a powerful new version of its International Box Office Essentials™ (IBOE) service. The reporting platform has been redesigned to include a fresh, modern look with easier to understand controls and streamlined toolbars, which put the most important reports at a user’s fingertips in seconds.

Rentrak clients will now experience major performance improvements, enhanced navigation, improved searching capabilities and graphical reporting features. An automatic reporting tool will allow users to schedule the delivery of their business intelligence when they want it, how they want it, and where they want it.

“The release of Rentrak’s new IBOE has been great news for us,” said Juan Antonio Gómez, group film buying director at Odeon UCI Cinemas. “As we become an increasingly consumer-centric operator, the new IBOE is the perfect tool that allows us to make insight-based decisions in a fast-paced multi-territory context.”

“We’re very excited for the official release of Rentrak’s new platform with its increased speed and upgraded features,” said Craig Dehmel, EVP, International Distribution, 20th Century Fox. “This new version of IBOE perfectly complements their flash-data global offering that allows us to view data across a multitude of territories—all within a single interface.”

“As the world’s only global provider of real-time box office measurement, Rentrak’s International Box Office Essentials sets the standard for delivering real-time data reporting to the entertainment industry and the new system makes our customer experience better then ever,” said Ron Giambra, president of Rentrak’s worldwide movie measurement business.

Rentrak’s Box Office Essentials® and International Box Office Essentials™ are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit

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