MARRIED AT FIRST SIGHT
GROWS TELEVISION AUDIENCES
AND BREAKS RECORDS IN DIGITAL
Married at First Sight has delivered Nine its best start in several years, dominating the key 7.30pm timeslot and posting significant audience growth across both television and digital.
Across the network share, Married at First Sight (MAFS) has given Nine its best ever start to the ratings year among 16-39s and Grocery Buyers, while among 25-54s it is the best start to the year since 2004. Among Total People it is the best start to the year for the network since 2010.
“This season Married at First Sight has become the national obsession, emerging as a cross-platform juggernaut that owned the conversation.” said Hamish Turner, Nine’s Program Director. “On linear we’ve seen significant growth in raw numbers year-on-year across all the key demos and even higher multiples in the digital space. We saw increased engagement across every platform driven by the truly great content.”
Last night’s Married at First Sight finale drew a national audience of 2.401 million (5 City: 1.753 million / Regional: 648,000), while across the season overnight viewing increased from 1.07 million in 2017 to 1.22 million in 2018 (up 14 per cent) and broadcast video on-demand (BVOD) on 9Now increased from 138,000 in 2017 to 238,000 in 2018 (up 73 per cent).*
Across the key demographics, Married at First Sight has delivered significant double-digit growth across people aged 25-54, 16-39s and Grocery Buyer with Child.