ROCKHAMPTON’S HERITAGE COMES ALIVE WITH INNOVATIVE APP

Rockhampton’s arts and heritage comes alive with the launch of innovative RACHEL app

Available on app stores now, RACHEL is the Rockhampton Art, Culture & Heritage Experience Locator – a virtual museum and tour guide developed to promote the Regions heritage and arts through an interactive experience.

RACHEL will guide users through our local history in a fun and interactive way with the ability to add stories, create tours and share favourite heritage buildings or art pieces through social media.

Manager Regional Promotions Sarah Reeves welcomes the launch of the new app, saying it is the perfect mix of modern and new; using technology to promote the region’s rich heritage

“Our rich heritage has contributed to what our city is today, and the buildings are a living reminder of this history.”

“Having this new interactive platform will allow a wider audience to engage between generations provide an informative visitor experience,” Ms Reeves said.

image001.jpgMs Reeves said that RACHEL is one of the most innovative new visitor tools with ‘her’ capability really only limited by imagination.

“RACHEL turns a history lesson into an entertaining and informative experience, tailored for individual user experiences based on personal interest.”

“Learn the stories behind beautiful heritage buildings instrumental in building Queensland, churches and bridges, or take a themed tour and let RACHEL guide you through the rest,” she said.

RACHEL also promotes surrounding attractions and events using geo locater technology that feeds directly from the myrockhampton.com.au website.

“A visitor can view all surrounding cafes, restaurants and attractions from their exact location, and view upcoming events.

“The app contains more than just history, there is the opportunity to view and share stories giving behind the scenes information on what went on behind closed doors,” Ms Reeves said.

The next stage of the app will activate ‘pop-up’ information from 100 locator beacons that are moveable and can change information – creating interactive pub tours, scavenger hunts and can be used for pop up events.

The free download is available on both Apple and android devices by searching for ‘Rachel Rockhampton’.

To download RACHEL click the following links:

Google: https://play.google.com/store/apps/details?id=au.com.myrockhampton.rachel

Apple: https://itunes.apple.com/us/app/rachel-rockhampton-tour-guide/id1126198024?ls=1&mt=8

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