Mareike Massing is the inner of the Fashion Talent Award “Designer for Tomorrow” by Peek & Cloppenburg and it’s online shop Fashion ID. This graduate of Berlin’s University for Applied Sciences won over patron Zac Posen and the jury board at Mercedes-Benz Fashion Week Berlin with her black and white-based womenswear collection “Acting Big“. At the start of the award show, DFT 2014 winner Matteo Lamandini presented his new collection in his first solo fashion show. The 700 guests included Barbara Becker, Franziska Knuppe, Tom Payne and Catherine Hummels.
In Mareike Massing’s winning collection, patterns that seem structural meet hard black lines that engage with romantic white – which is what captured the imaginations of the Jury Board and the Patron. Talking to host Jeannine Michaelsen, Zac Posen said that, “All five finalists showed a strong vision in their collections. For me, that is the hallmark of both a promising designer and Mareike’s designs. I look forward to supporting this up-and-coming designer and welcoming her to my studio and my show in New York.” Visiting the Patron is part of the one-year sponsorship program that the initiators P&C and Fashion ID offer to jointly support Mareike.
By winning the DfT award, Mareike Massing is following in Matteo Lamandini’s footsteps. This evening the up-and-coming Italian designer and 2014 DfT winner presented his new collection “Tristesse Contemporaine” on the runway at Mercedes-Benz Fashion Week Berlin with musical accompaniment from Aurora as the grand finale of his one-year sponsorship program. A premier: For this season, Matteo supplemented his menswear collection with looks for women for the first time while staying faithful to his own style based on Italian tailoring and a combination of patterns with predominantly checkered prints. “Winning the DfT award changed by life,” Matteo reflected. “I left Milan and was able to see new cities like New York, Amsterdam, and Berlin as well as inspiring people.”
Christiane Arp (Editor-in-Chief VOGUE), John Cloppenburg (Member of the Executive Committee Peek & Cloppenburg KG, Düsseldorf and Fashion ID GmbH & Co. KG), Melissa Drier (German Correspondent Women’s Wear Daily), Karen Heumann (Co Founder and Chairwoman (Spokesperson) thjnk), Marcus Luft (Deputy Editor-in-Chief and Fashion Director Gala), Annette Weber (Editor-in-Chief InStyle), Michael Werner (Editor-in-Chief TextilWirtschaft)
ABOUT THE AWARD
The fashion talent award “Designer for Tomorrow” has been presented as part of Mercedes-Benz Fashion Week Berlin since 2009. As an initiative of Peek & Cloppenburg and its online shop Fashion ID, the award provides a visible platform for creativity. It offers up-and-coming fashion talent the opportunity to be discovered as such and to receive a great deal of attention from the fashion industry and the public. This year’s finalists were Oksana Anilionyte from London College of Fashion, Victoria Irving from Northumbria University in Newcastle, Nicolas Martin Garcia of Accademia Costume E Moda in Rome, Mareike Massing of the University for Applied Sciences in Berlin, and Syed Shahid Nisar from Kingston University in London.