Leading better for you drinks brand Wilde has launched Australia’s first brewed isotonic non-alcoholic Electrolyte Drink – Wilde Isotonic.
A beverage that is genuinely good for you, Wilde Isotonic is naturally brewed (and tastes) just like a regular beer. However, instead of dehydrating you and pulling nutrients out of your body, it replenishes you by adding lost electrolytes and essential vitamins.
The ultimate guilt-free brew, Wilde Isotonic is a healthier non-alcoholic beer or sports-drink alternative, perfect for sharing with mates post exercise, drinking at festivals or even adding to your pub nights as the ideal ‘beer back’ between alcoholic beverages.
Unlike any other sports drinks or electrolyte beers on the market, Wilde Isotonic is naturally brewed and due to its tonicity, it can be absorbed much faster in the bloodstream. It also is made with more complex carbohydrates and has 50% less sugar than other standard sports drinks. Wilde Isotonic is a more natural and tastier alternative for those seeking a refreshing beer taste post-exercise, and is designed to reward and rehydrate Aussies as they celebrate everyday achievements together.
Wilde Isotonic was developed by Tribe Breweries and independently tested in order to support the growing movement towards low-to-no (NOLO) alcohol options, as well as adding to the existing Wilde portfolio which recently relaunched in Australia as a targeted ‘better-for-you’ drinks brand.
Cameron MacFarlane, Marketing Director at Tribe Breweries (who manufacture and distribute Wilde) says, “The past two years have definitely shown us that Australians are embracing NOLO options like never before and Mindful Drinking is no longer a fad, but a way of life. With the non-alcoholic beer category already growing exponentially, we saw an opportunity to create something truly unique through Wilde Isotonic, which we ensured would taste just like a typical Pale Ale, but work in reverse to replenish and rehydrate you, which is something that current non-alcoholic options simply don’t offer.”
All of the vitamins of Wilde Isotonic occur naturally in beer, including Vitamins B1, B3 and B9. The challenge was to create a recipe that ensured these vitamins could be
mixed with electrolytes in an optimal balance that would support athletes. Roland Thiemann, Head of Innovation at Tribe Breweries says, “Isotonic beverages have equal concentrations of solutes and water, as blood and cells, therefore can be absorbed more easily by the body. This measurement is called Tonicity, which is what’s been used in Wilde Isotonic to allow the drink to immediately absorb into your bloodstream after exercise and rehydrate you. No other non-alcoholic beer product in Australia currently offers this.”
Wilde Isotonic is the ideal replacement or reward for those seeking a delicious new electrolyte drink alternative, or are simply looking for a great way to finish off an exercise session with their friends and teammates. Wilde Isotonic is now available to purchase in 4-packs at Dan Murphy’s nationally: www.danmurphys.com.au