SHARING THE INSPIRATIONAL JOURNEYS OF AUSTRALIAN INFLUENCERS WHO LIVE AND BREATHE HEALTH AND FITNESS
Adidas has partnered with MTV Australia to produce MTV Fit Sessions, a mini-series featuring young inspirational Australian influencers sharing their health and fitness journeys. The series is available on MTV Fit, MTV’s digital home of health, fitness and nutrition, and will feature short highlights on- air across MTV each month.
MTV Fit Sessions provides insight into the healthy lifestyles of influencers across modelling, music and sport, including their personal tips, tricks and daily exercise routines (that we all want to know about!) The series also delves into their unique stories of success, challenges and inspirations wrapped up into 3-4min raw documentary style episodes.
The 12 part series kicks off with fitness social media superstar, Kayla Itsines and Australian athlete, Morgan Mitchell, with more to be announced throughout the year.
Kayla shot to international stardom after developing the famous 12 week #BBG Program (Bikini Body Guide) and Sweat with Kayla app. By uploading her client transformations, healthy eating ideas and training tips to her Facebook and Instagram accounts, she was able to inspire women to move towards a healthier lifestyle, collectively amassing over an incredible 12 million followers on the way. In MTV Fit Sessions, Kayla explains how she went from a simple vision of wanting to help women achieve their fitness goals, to creating an online fitness movement motivating millions of women around the world.
“I had a vision, something that I wanted to achieve” said Kayla. “ I wanted to help women, and the scale that I’m doing it on right now is something that people can only dream of. I feel appreciative and blessed about the position that I’m in now.”
Morgan Mitchel is an Australian athlete specialising in the 400 metre sprint, who by the age of 21 has already competed in the World Junior Championships, IAFF World Relays, Commonwealth Games, World Championships, and is due to compete in the Rio Olympics this August. In MTV Fit Sessions, Morgan educates the audience on the physical training that it takes to maintain the elite level of fitness required to compete as a professional athlete for Australia. She also opens up about the positive and negative effects that competing has had on her life and the sacrifices she has had to make to continue to perform at a such a high level.
“Every day I have to go into training mentally strong, because if you’re not there mentally, you’re not there physically” Said Morgan. “In the back of my mind it had always been there, no matter what sport it was for, I wanted to call myself an Olympian. You have to be determined, you have to work hard, it took 15 years, but I’m here now, so it’s an amazing feeling, it really is.”
The Adidas and MTV partnership will run over 12 months with two MTV Fit Sessions episodes being produced in-house by MTV Australia’s digital production team per month. The campaign will also be supported by monthly editorial articles alongside the videos on MTV Fit.