ALLI SIMPSON HOSTS THE ULTIMATE JT ONE SLUMBER PARTY AT DAVID JONES DURING VOGUE FASHION’S NIGHT OUT
JT One is set to officially launch into David Jones and the Australian market with the ultimate girls night on Thursday 3rd September. AwesomenessTV YouTube star and social media sensation, Alli Simpson will host the slumber party On Seven at David Jones during the annual Vogue Fashion’s Night Out (VFNO).
Alli’s effervescent personality and infectious smile embodies the spirit of JT One, which delivers a range of vibrant girls’ essentials. The playful range includes candy coloured bras, camis, tanks, leggings, underwear, slips and gowns as well as sportier crop tops, vests, track pants and training tops.
Alli Simpson
To welcome the fun loving brand, On Seven at David Jones will become a girl haven, complete with soft serves, edible donut wall, OPI Nail Bar, Napoleon makeup station, metallic tattoo applications, pizza and more. Alli and David Jones Ambassador, Montana Cox will join the lucky crowd of customers invited to experience the slumber party of the year. Guests have been invited via a digital activation on the David Jones social media channels and will also be selected throughout the night whilst they shop throughout the Elizabeth and Market Street stores during VFNO.
The guests will be entertained by DJ Dena Amy and a crew of JT One dancers, whilst a host of Sydney celebrities, VIPs and media will mingle nearby in the exclusive ‘Vogue Bar On Seven’ sipping Beluga vodka cocktails.
The Guest List:
Along with guest of honour and ‘It Girl’ Alli Simpson David Jones Ambassador, Montana Cox will join the slumber party. And mingling nearby at the VFNO VIP Bar will be Sydney A-Listers and fashion industry elite including; David Jones Ambassador Jessica Gomes, Jesinta Campbell, VOGUE Australia Editor Edwina McCann & Fashion Director Christine Centenera, fashion bloggers Nadia Fairfax, Sara Donaldson, Tanja Gacic, Romy Frydman, Claire Fabb and Australian Designers Camilla Franks, Kit Willow, Rachel Gilbert, Anna Plunkett & Luke Sales from Romance Was Born and Alice McCall.
Montana Cox
Jesinta Campbell; Jessica Gomes
Activations:
David Jones’ On Seven event space will come to life with the ultimate girl’s night out. Customers can get their nails done at the OPI nail bar, or touch up their makeup at the Napoleon Perdis makeup counter. There will be sleepover food galore with an edible donut wall, dumplings from Miss Chu, fairy floss, soft serves and pizza. JT One roller skaters and dancers will perform throughout the night, with DJ Dena Amy on the decks.
Social Media:
Follow the JT One launch party and all the action at Vogue Fashion’s Night Out @davidjonesstore on Instagram, Snap Chat, Facebook and Twitter #DJxJTONE #DJSVFNO @jtonegirls
Photo credit: Brendon Thorne/Getty Images for David Jones
