AIMC KEYNOTE SPEAKER ANNOUNCED
BERNARD SALT ON THE HOWS WITH Y’S
Bernard Salt, KPMG Partner, best-selling author, business advisor and trend forecaster is confirmed to deliver the keynote address at the 68th Australian International Movie Convention (AIMC) to be held October 13-17 at Jupiter’s on Queensland’s Gold Coast.
In this keynote presentation, entitled “Managing and Engaging Generation Y: How demographic shifts are changing the mass market in Australia”, Salt will provide his powerful take on how the Australian consumer market is changing.
According to Salt, Generation Y’s, now pushing out of the family home in their twenties and into their thirties, are looking for something different.
Salt says Y’s have been parodied as the ‘special generation’ and his presentation is peppered with amusing examples. Y’s are anti-hierarchical and look for chaotic connection. They want to see creativity and connectivity. Most of all they want hope and aspirations for the future.
This makes Generation Y challenging to manage and to retain. Salt offers strategies for working with the Y’s.
His keynote will examine other shifts in the Australian population – including our growing ‘cosmopolitan-ness’ and moves towards being ‘more aspirational and more global’.
Bernard Salt is a compelling and dynamic speaker. His session at the AIMC will take place on Wednesday, October 16.
Registrations for AIMC 2013 are now open – visit http://www.movieconvention.com.au
