Big Beauty  Brands Sponsor 12th ASTRA Awards

Hollywood-style glamour abounds during Australia’s TV awards season, and world-famous beauty brands Schwarzkopf Professional and Elizabeth Arden promise to pull out the stops as this year’s beauty sponsors for the 12th ASTRA AWARDS, a red carpet gala event to be held in Sydney on March 20.

As hair sponsor for the second year running, Schwarzkopf Professional is joined by new cosmetics sponsor Elizabeth Arden, and a team of expert hair stylists and make-up artists. From luscious locks to flawless faces, these iconic beauty brands will work together to create eye-catching red carpet looks for many of the star names, rising talents and special guests of the subscription television event.

“The awards get bigger and better each year and the ASTRAS have always attracted a lot of attention,” said ASTRA Marketing Manager Jen Millington. “It’s a wonderful showcase of talent and we’re thrilled that the beauty industry is recognising the opportunities that an event like the ASTRA AWARDS can bring to their respective brands. We look forward to working together to make our stars shine on the red carpet once again.”
About Schwarzkopf Professional
Dedicated to creativity, Schwarzkopf Professional is built on a trusted foundation of expertise and quality. The hairdresser has always been at the heart of Schwarzkopf Professional’s dynamic, innovative presence, while its philosophy as a global brand is to create professional partnerships and continue to break new ground in the hair industry.
About Elizabeth Arden
Elizabeth Arden is one of the most respected names in beauty, with a heritage of over 100 years. Since opening its first Red Door, Elizabeth Arden has grown into a billion dollar company with products sold in more than 100 countries. Its powerful legacy extends to a broad portfolio of worldwide brands and technologically advanced products in skincare, makeup and fragrance.
The ASTRA Awards reward the creativity, diversity and quality of the Australian subscription television industry. A total of 22 awards voted by subscribers and industry experts recognise the best content and presenters on more than 100 subscription television channels. Follow us on Twitter at @astraevent and on Facebook at For more information visit

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