Coles has continued its commitment to help Australian household budgets go further, and give customers important price reassurance, by announcing it will drop and lock the price of more than 300 new items across supermarkets and online from 18 January until after the Easter Weekend, 11 April 2023.
The second phase of DROPPED&LOCKED doubles the number of products from its first phase, including brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power as well as a collection of Coles’ Own Brand products.
Coles Chief Executive of Commercial and Express Leah Weckert said the extensive list of popular products will help Aussie households save when entertaining this summer, getting ready for back to school and planning healthy mid-week meals – all the way through the long Easter weekend.
“We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honoring our commitment to helping Aussie budgets go further,” Leah said.
“This latest round of DROPPED&LOCKED doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months,” she said.
A survey of more than 7,500 Coles customers found 82% are making changes to their grocery shopping to counter the rising cost of living. 1 in 2 are buying more discounts (57%), cooking more at home (51%) and cutting back on treats (55%).
In October 2022, Coles dropped and locked prices on 150 household favourite products. Whilst all of these will remain DROPPED&LOCKED until 31 January, some will also be extended at the lower price until 11 April 2023 including Free-range Chicken breast, Beef Sizzle Steak and No Hormone Beef Sandwich Steak.
In addition to DROPPED&LOCKED, Coles will continue to offer thousands of new specials each week, and of course the increasingly popular Flybuys points which can also be converted into cash discounts.
In an added bonus the overlap on timings means that for the next two weeks customers will benefit from both DROPPED&LOCKED 1 and 2 prices.
Key DROPPED&LOCKED 2 products:
Coles RSPCA Chicken Drumsticks
Coles Pork & Beef Bolognese Mince 500g
Coles Grass Fed Beef Stir fry
Coles Lamb Loin Chops
Dolmio Extra Pasta Sauce Bolognese 500g
Arnott’s Vita-Weat Crispbread 250g
Coles Soft White Wraps 8PK
Tip Top White Hamburger Bread Rolls 6PK
Coles Kitchen Garlic Baguette 450g
Wholemeal and Grain Soft Wraps
Koala Jasmine Rice 1kg
Birds eye cauliflower rice
Uncle Toby’s Breakfast Oat Bakes 260g
Carman’s Oat Slices Golden Oat & Coconut 5PK
Kellogg’s corn flakes gluten free
Vegemite Squeeze 200g
Capilano light and smooth upside down honey 340g
Gippsland Twist Yoghurt 160g
Cold Power Advanced Clean Laundry Liquid 4L
Somat Excellence Dishwashing Tablets 45PK
Recipes featuring DROPPED&LOCKED products:
Coles Lamb Loin Chops Large Tray
Lamb loin chops with Greek salsa verde and creamy olive and fetta mash
Coles Beef & Pork Bolognese Mince 500g
Veggie-loaded spaghetti Bolognese
Coles RSPCA Approved Chicken Drumsticks Large Pack
Curtis Stone’s roast chicken drumsticks with avocado