GIN LOVERS ALERT UK’S BEST SELLER…. SILENT POOL GIN OFFICIALLY ARRIVED IN AUSTRALIA


THE UK’S BEST SELLING SUPER PREMIUM GIN, SILENT POOL GIN, OFFICIALLY ARRIVES IN AUSTRALIA

Super premium gin brand Silent Pool Gin, has arrived in Australia this month, direct from the rolling hills of Surrey Hills, United Kingdom. Founded on the banks of the magical Silent Pool and inspired by the area’s natural beauty and fresh water source, Silent Pool Gin is a truly sustainable distillery committed to producing handcrafted, artisan spirits using locally sourced ingredients and botanicals.

The area of the Silent Pool is an atmospheric location shrouded in myth and folklore. Legend has it that in the early 1200s, a Woodcutter’s daughter was discovered floating in the Silent Pool, alongside the crest of Prince John – the future King of England. If you look closely at the pattern on your Silent Pool Gin bottle, you will spot the Woodcutter’s Daughter, Prince John and a crown representing his royal crest.

It was from these mystical origins that Founders Ian McCulloch and James Shelbourne were inspired to create a truly unique spirit that could perfectly encapsulate the romantic essence of its surrounds. After experimenting with hundreds of different flavour combinations over the years, and breaking down ingredients to a molecular level, the signature Silent Pool Gin recipe was perfected, featuring 24 natural botanicals that are multi-layered and bursting with complex flavours.

Adam Dobson, Global Sales Director of Silent Pool Gin says, “We are excited about the potential for Silent Pool within the Australian market, with consumers already looking to add new and interesting brands to their repertoire, we are confident that we can provide a unique offering when people choose to trade up. Our exclusive off-trade launch with Dan Murphy’s and BWS will allow shoppers to get their hands on the brand wherever they live in the country which will give us a fast start in the market, coupled with having a brilliant distribution partner in Proof Drinks Australia who will be driving on-trade distribution and delivering engaging liquid initiatives for consumers.”

The distillers at Silent Pool Gin have created a unique and innovative four-stage distillation process allowing the team to precisely control the quality and flavour of each gin.

The core Silent Pool Gin botanicals, such as juniper, coriander and cardamom, are first steeped and macerated in alcohol, to achieve maximum flavour extraction for a deep and rich flavour profile that lingers on the palate.

Then the more delicate floral ingredients, such as chamomile, rose and elderflower, are steeped separately in high proof spirits in a giant tea bag. After 24 hours, the teabag is strained and the unwanted plant material is discarded before adding the bright green, oil-rich liquid to the still. These ingredients give a combination of bright floral notes and mid-palate complexity. We call this unique process our bespoke Gin Tea infusion.

The distillation is then passed through a basket infusion to draw out the brighter top notes of citrus and the Macedonian juniper. Then finally, the distillation process is completed using a rectifying column, where the spirit is refined by the highly skilled distillers by aroma and taste, to create a perfectly balanced, final product. The result is an award-winning gin that is beautifully complex and refreshingly distinctive.

Silent Pool Gin is best served as a G&T over ice, with a premium Indian tonic water and garnish of orange peel.

Silent Pool Gin is available to purchase in Australia now, from leading retailers including Dan Murphy’s and BWS. Other variations from the Silent Pool Gin range are due to arrive in Australia later this year.

Product: Silent Pool Gin
ABV: 43%
RRP: $79.99 – available at Dan Murphy’s and BWS

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