This Black Friday – Cyber Monday, Aussies are anticipated to spend more than $7 billion on consumer goods.
With 80% of our purchases put onto debit or credit cards, Emma has created the world’s first Emma Credit Card Mattress, giving your card the rest it deserves after a huge sales weekend.
The end of year shopping frenzy is just around the corner, with Black Friday and Cyber Monday set to be one of the biggest sale seasons, with Australians predicted to spend more than $7 billion in 2023.1 Between the crazy online deals you need to nab before they’re gone, and the arduous shopping endeavours you attempt at your local shopping centre, sale seasons are tiring for most… but none so much as our poor credit cards, that truly get hit hard during this time.
Since the Pandemic, cash use is on the decline, with over 80% of our purchases put onto our debit or credit cards.2 So, this sale season, spare a thought for your poor little credit card and all the hard work it does, by giving it a well-earned rest (literally). Emma – the world leaders in sleep products backed by science – have created the world’s very first mattress for your credit card, so that it too can get the rest it needs after helping you nab all the best deals in town.
A wallet with cards in it
Created using innovative technologies directly from the Emma Sleep Lab team of experts, the Emma Credit Card Mattress comes with a securable blanket card sleeve, ready for your card to snuggle right into, so it can get a gentle slumber before the next sale season rears its head.
On the exciting launch, Emma APAC’s PR & Communications Manager Cat Altomonte says, “Across the world, and particularly in Australia, the Black Friday sales weekend is getting bigger and bigger each year. With the cost-of-living crisis forcing many people to make financial sacrifices, this time of year presents a great opportunity for people to nab premium products at a reduced price.
“However, at Emma, we believe sleep needs to go above all. Without sleep, you can’t function at your best and this is likely to make you more impulsive when you’re shopping, which can be tricky during a season when everyone is marketing sales at you. So, we wanted to do something fun for Black Friday and promote sleep not only to tired and busy Aussies, but also to their credit cards, giving them an opportunity to get some rest after dealing with constant activity we put them through.”
The Emma Credit Card Mattress will be available to twenty-five lucky Australians, who register their details on the Emma website. Three of those lucky winners will also get a chance to win an Emma Comfort Premium Mattress (valued at over $800) and the remaining twenty-two winners will also win a free Emma Cloud Hybrid Pillow (valued over $200) so they too can take the edge off after a hectic day of chasing sales.
To go in the draw to win, visit https://www.emma-sleep.com.au/emma-credit-card-mattress/ and input your details, as well as why you feel your card needs a good ol’ slumber after the hectic sale season.
To supplement this, Emma will also be unveiling their biggest sales all year for Black Friday, offering up to 55% off mattresses, up to 50% off beds, and up to 25% off on accessories.
Competition Information:
For more information about the competition, download the competition T&Cs here. The full T&Cs are also available on the Emma Credit Card website.
