HUSH HUSH BIZ REVIEW
Kind of Insane
With a growing list of singles to her name, Gold Coast music artist Amy Elise is steadily creating a substantial collection of tracks that chart the creative growth of this emerging artist as much as it does the broadening of her commercial sensibilities. Her new release, Kind of Insane, outlines this slight genre shift. The new song is the follow-up to her alt-rock break-out track released earlier this year, Such A Shame, which generated a significant radio reaction with ads on REBEL FM NETWORK, ABC WIDE BAY, FLOW FM NETWORK, STINGRAY IN-STORE MEDIA, SUPER RADIO NETWORKS GRAFTON 1047, TRIPLE G and HILL FM. The 2021 Queensland Music Award finalist has maintained enough teen angst to create an intriguing balance of punk, pop, rock and candid introspection.
It has hooks, a swirling series of mood adjustments and Amy’s spirited vocal front and centre. Although Kind of Insane is essentially a rock-based guitar-driven track, its power resides not in any fleeting abandon or punk swagger but in a more sharpened, clearer-eyed focus of a blurring of styles. As Amy says about the themes explored on the new track, ‘I decided that I would write about different guys as I wanted to explore the idea that having a type and then finding someone that close to your type can almost seem too good to be true, hence the ‘Which I guess explains exactly why you’re gonna break my heart’ lyric and the juxtaposition of fun and pessimism throughout the whole song.’ The song kicks off with Amy’s vocal set against a clean guitar in the verses, eventually leading to an accent-led chorus, revealing the hook’s streamlined poignancy.
The dynamics feature as the track progresses, with a series of groove variances that culminate in the second chorus’ straight feel. The following bridge section mixes all these elements bringing the song to a satisfying close. Kind of Insane will undoubtedly add to Amy Elise’s expanding list of achievements and go on to attract decent radio play and streaming numbers.