PREMA SMITH
HUSH HUSH BIZ SINGLE REVIEW
My Kind Of Love
Australia’s Prema Smith is transforming contemporary R&B one track at a time. If you thought he had already set a high bar with his previous hit, This Is Me, prepare for another elevation with his latest offering, My Kind of Love. It’s not just another song on the radio; it’s a love anthem, a statement of purpose, aimed straight at your soul. Collaborating once again with Grammy-winning Jackie’s Boy—the mastermind behind an array of hits from icons like Madonna and Justin Bieber—Smith crafts a sublime blend of classic soul and contemporary R&B. Their alliance transcends mere nostalgia; it’s a forward-thinking experiment in bringing the glory days of R&B into the modern landscape. But don’t let Smith’s description of the song as ‘a simple old-school love song’ mislead you. Under the hood, My Kind Of Love is a complex exploration of the emotional intricacies of love. Each note, delivered through Smith’s velvet vocals, reverberates with authentic emotion. His lyrical skill transforms what could be clichéd musings into an earnest and poignant reflection on love’s layered complexities.
What distinguishes My Kind of Love from the slew of radio-ready R&B tracks is not just its musicality, but its transcendent emotional depth. Smith aims higher; he’s after your heart and soul, offering a track that serves as a living, breathing manifesto for ‘positive mindfulness’—a philosophy he not only sings about but lives out in tangible ways. He’s so committed to this vision that he even founded Self Appreciation Day, a dedicated occasion for enhancing mental health and self-love. The inherent universality of My Kind Of Love elevates it beyond a mere chart-topping hit. This is a song that transcends borders, reaching out to anyone who has ever felt love, or yearned for a deeper emotional connection. While the track is bound to dominate the charts, its true victory is in its broader appeal that transcends cultural and emotional boundaries.
