I M A G I N A R I A Calling the curious in Brisbane to January 31!

Learn the word, book a ticket and let your imagination run free!

Yes it’s a bit of a tongue twister, but wait and see what it does to your mind when you arrive! IMAGINARIA is a stunning immersive play experience based at South Bank that combines audio-visual art, mind-bending light installations, futuristic gaming and inflatable architecture – and yes, it’s incredibly insta-worthy and brilliant for all ages!

That’s the holidays sorted!

IMAGINARIA is where technology and imagination collide and it’s at home in a purpose-built and enclosed playground underneath the Goodwill Bridge, next to the Queensland Maritime Museum at the top end of South Bank until January 31.

The immersive experience features 10 jaw-dropping rooms – eight of which are brand-new and exclusive to Brisbane – that bring together the creative talents of architects, authors, audio-visual artists, future-thinkers, renderers and sound designers.

Creative Director Nick Ennis said the experience was like being in a kaleidoscope of light, sound and wonder.

“IMAGINARIA builds a constant sense of anticipation. Each room is slowly revealed as you move through the space and a different atmosphere and mood is presented. You can play, chill, explore and engage at your own pace. There are chairs and lounges throughout the experience to encourage lingering when the moment feels right,” he said.

“Step inside, slip off your shoes and engage with AI projections, sensor-triggered LED waves, giant silk parachute canopies, cosmic gardens, an anti-gravity sunset, an electronic hall of mirrors and a digital wishing well that whispers your greatest desires. Explore the multi-sensory and interactive play space at your leisure with the experience taking anywhere from a 15-minute walkthrough to an hour-long immersion.”

“IMAGINARIA is a celebration of imagination, technology and immersive play and its something the whole family can do together, or … it’s the coolest date experience around! More than 100,000 people in Melbourne visited when we opened in that city, and there were quite a few proposals!”

He said IMAGINARIA was for the curious.

“Humans are always looking for the next thing; curiosity is hardwired into our DNA and it is what drives evolution. From fashion to food to adventure and entertainment, we’re interested in what’s around the corner and ‘Immersive Experiences’ are exactly that, and we’re seeing people embrace it in unprecedented numbers.”


IMAGINARIA is a collision of technology and imagination, a stunning immersive play experience combining audio-visual art, inflatable architecture, light installations and futuristic gamification, open at South Brisbane to January 31, 2022.

Adjacent to Queensland Maritime Museum
412 Stanley Street, South Brisbane
Suitable for all ages

School Holiday hours
Sunday – Thursday 10am – 6pm
Friday & Saturday 10am – 7pm
Monday & Tuesday – Closed

Tickets via ticketmaster.com.au/imaginaria and at IMAGINARIA’s on-site box office.
Adult $29.95 / Child & Concession $27.95 / Family (2A, 2C) $88 / Children under 3 free

For more information or to purchase tickets, visit https://www.ticketmaster.com.au/imaginaria

IMAGINARIA is a joint venture of Loose Collective Pty Ltd and Unique Tents Pty Ltd.

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