Pottery Barn, Pottery Barn Kids & West Elm stores to open in Fortitude Valley

On October 1, North America-based global retailer Williams-Sonoma, Inc. (NYSE: WSM) will open the first Queensland stores for Pottery Barn, Pottery Barn Kids and West Elm in Brisbane’s stylish shopping hub, Fortitude Valley.

“Recognised globally for its unique sophistication and style, Brisbane is one of the fastest-growing capital cities in Australia. As such, our global expansion will continue with three stores opening in Fortitude Valley, amidst a hive of activity already established,” said Ron Young, Senior Vice President of Global, Williams-Sonoma, Inc. “At the heart of our brands – Pottery Barn, Pottery Barn Kids and West Elm – is unique design, exceptional customer service, and a calendar of in-store experiences for our customers.”

Staffed by 90 full-time and part-time employees, the three home furnishings stores will sit side-by-side at street level occupying 2310 square metres of retail space.


Corporate Event Photography, Decor Photography

Local Brisbane-based photographer and stylist Kara Rosenlund will bring her inimitable flair to the stores’ opening-day celebrations as guest host. “I’m thrilled West Elm, Pottery Barn and Pottery Barn Kids have chosen our city of Brisbane for their new stores. This will give Brisbane the chance to shop and experience retail and dedicated service on another level, something we haven’t had the opportunity to be engaged in before now. It is a very exciting time to be shopping in Brisbane.”

A line-up of local, creative collaborations will coincide with the stores’ opening day celebrations:

· In partnership with Brisbane designer and letterer Jasmine Dowling, West Elm is offering its first 300 customers an exclusive limited-edition tote bag (minimum spend $50; while stocks last).
· Pottery Barn customers are invited to enjoy a complimentary coffee by legendary Brisbane roasters Merlo, and a decadent Bourbon Choc-Chip Cookie especially created by local baker The Sugar Hit. There will also be kid-friendly “Frosted Funfetti” cookies and babycinos on offer for the little ones.
· Pottery Barn Kids is hosting a fun crafting event for our youngest customers making paper rosettes and mini badges led by Brisbane stylist Kara Hynes (AKA Lulu Lucky).

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@potterybarnaus, @potterybarnkidsaus, @westelmaus

Image credit: Corporate Event Photography, Decor Photography

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