To celebrate the arrival of LEGO Bluey™ sets, the LEGO Group is recreating one of the show’s most iconic moments – this time, in brick form. Fans can step into the world of Bluey with a playful tribute to the Heeler family’s ice cream trip to Brisbane’s South Bank, as seen in the episode ‘Ice Cream’ in season two of the beloved animated TV series.
In the ‘Ice Cream’ episode, Bluey and Bingo want a lick of each other’s ice cream. But they are so focused on making sure each lick is fair; they don’t notice their ice creams are melting.
The LEGO Bluey Ice Cream pop up brings this moment to life, inviting families to build, play and discover the endless creative possibilities of LEGO play – together. Kids and their families can choose their favourite flavour scoop: Strawberry, Mango, Double Chocolate or Rainbow – served in LEGO brick form!*
Set against Brisbane’s iconic skyline, the LEGO Bluey Ice Cream pop up also brings the much-loved characters to life, featuring LEGO brick builds of Bluey and Bingo. The Bluey build is made of 29,224 LEGO bricks, while Bingo is made of 5,306 LEGO DUPLO bricks! The pair took 190 hours to build.
Justine McKenny, Senior Director, Head of Marketing at LEGO Australia and New Zealand, the LEGO Group said: “We are so excited to bring the world of Bluey to life in such a playful, fun way and there’s no better place to do it than in Bluey’s hometown of Brisbane.”
“The LEGO Bluey Ice Cream pop up is a joyful celebration of imagination, storytelling, and creativity which is everything that Bluey and the LEGO Group stand for. We can’t wait to see families step into the experience and build unforgettable memories together.”
Scott Modra, Director Brands & Licensing at BBC Studios Australia and New Zealand said: “We are thrilled to partner with the LEGO Group to bring an exciting new dimension to storytelling and play. Seeing Bluey’s world come to life through LEGO bricks is a true delight, and the LEGO Bluey Ice Cream pop up offers families and fans another wonderful way to connect with the show and create joyful, playful memories together. This collaboration showcases the best of BBC Studios’ storytelling legacy and the LEGO brand’s creativity, inspiring engagement across generations.”
The immersive pop up is open for real life from Tuesday 3rd June – Sunday 8th June at Brisbane’s South Bank. Families can snap a photo with LEGO built Bluey and Bingo, build their own LEGO brick ice cream and relax in the picnic-style play zone. This experience is designed for builders who are 4+ years old.**
Builders aged 1.5 – 3 years will be able to enjoy the LEGO DUPLO play zone, which has been designed with LEGO DUPLO bricks, ensuring a safe creative experience for toddlers. The LEGO DUPLO zone will incorporate play through building and dance! This zone will be open throughout the entire activation period.
Visiting the LEGO Bluey Ice Cream pop up is easy. Tickets to this free event are essential and can be secured by scanning the QR code printed onsite at the pop-up. Visitors will be entered into a virtual queue, and as long as they remain within 1km of the activation, they are free to move elsewhere and return when their place is available.Visitors can also scan the QR code onsite or online here to book an entry ticket within the next 24-hour period. Availability is limited, so get in quick!
Hop on the Bluey or Bingo CityDog ferry along the Brisbane River and make your way to Brisbane’s South Bank to scoop up some LEGO bricks at the LEGO Bluey Ice Cream pop up from Tuesday, 3rd June.
For more information about the LEGO® Bluey™ sets, visit: https://www.lego.com/en-au/themes/bluey
