The LEGO Group and BBC Studios have officially unveiled the highly anticipated LEGO® Bluey™ playsets at Toy Fair® 2025 in New York City. Marking the beloved animated character’s LEGO debut, the collaboration brings six brand-new sets designed for young builders aged 2-5, all set for global release on June 1, 2025.
The Bluey phenomenon continues to grow, with the animated series ranking as the #1 most-watched show on streaming in the U.S. in 2024 on Disney+. The Australian-born show has also captivated audiences worldwide, making its expansion into LEGO play a natural and exciting development for fans.
The LEGO Bluey theme includes a range of build-and-play sets across LEGO DUPLO® and LEGO 4+, fostering creativity and developmental learning through play.
Roberta Cardazzo, Design Manager for LEGO DUPLO Bluey, expressed excitement about the new launch, stating: “We are thrilled to bring the world of Bluey to life through LEGO. These sets encourage families to explore creativity and imagination together, embracing the playful and heartwarming spirit of Bluey.”
Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios, highlighted the significance of the partnership, noting: “It’s incredible to see Bluey transformed into LEGO form. This is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, demonstrating the series’ broad generational appeal.”
A Closer Look at the LEGO Bluey Sets
LEGO DUPLO Sets (Ages 2+)
Ice Cream Trip with Bluey (10458) – A fun role-playing set featuring Bandit and Bluey, complete with their family car, designed to encourage social and emotional learning.
Bluey’s Family House with Memory Game (10459) – A dual-purpose set that combines hands-on building with interactive memory challenges featuring Bluey, Bingo, and Chilli.
LEGO 4+ Sets (Ages 4-5)
Bluey’s Family House (11203) – A fully modular playhouse featuring all four Heeler family members and iconic show references like the muddy pizza and keep-uppy balloon.
Bluey’s Beach & Family Car Trip (11202) – A beach adventure set with Bluey, Bingo, and Chilli, including the famous Heeler family car.
Playground Fun with Bluey and Chloe (11201) – A colorful playground set with a slide, jungle gym, and the beloved pink seesaw from the show.
Bluey Tea Party Recruitment Bag (30687) – A compact set featuring Bluey and Chattermax, ideal for imaginative tea party play.
These new LEGO Bluey sets aim to capture the heartwarming, fun-filled adventures of the show, bringing families together for hours of creative storytelling and play.
The LEGO Bluey collection will be available through select global retailers and LEGO Branded channels starting June 1, 2025. For more details, visit www.LEGO.com/Bluey.
