Today Screen Producers Australia (SPA) and Screen Australia are thrilled to announce Pitch On Demand, an exciting new premium pitch initiative that will fast-track opportunities for content producers to pitch authentic, meaningful, and imaginative projects direct to key executives from Amazon Prime Video, Netflix and Stan, three streamers who are actively pursuing Australian content.
Amazon Prime Video, Netflix and Stan will each conduct a webinar giving producers a specific brief highlighting their current slate requirements and providing valuable insight into what they are looking to commission in the future.
Following the webinars, SPA members will have the opportunity to submit one project in response to each streamer’s commissioning brief. SPA will facilitate pitch meetings between shortlisted applicants and the streamers. It is SPA’s hope that these pitch meetings will result in Australian screen businesses having the opportunity to secure vital investment for Australian productions.
“SPA is creating an efficient, targeted way for commissioners to connect directly with high potential content producers who can deliver to the needs of their audiences. Pitch On Demand will cultivate new business relationships for the mutual benefit of producers and streamers. We are striving for a healthy, sustainable, and diverse Australian screen industry and the inaugural Pitch On Demand is a catalyst for this.”
“I would like to take this opportunity to thank the streaming services who will generously take time to participate in our new initiative. We are excited to see how Pitch On Demand can accelerate the process of bringing creative concepts to fruition.” said SPA CEO Matthew Deaner.
“It’s crucial for creators to find the right home for their content to engage audiences. We’re proud to partner with SPA on this initiative to connect producers directly with commissioners at Netflix, Amazon Prime Video and Stan and help create a more accessible industry. It’s an exciting time to see Australian stories reaching audiences across the country and all over the world on these platforms and we look forward to seeing the distinctive local projects that come through this program.” said Screen Australia’s CEO Graeme Mason.
Since 2019 Amazon Prime Video has invested in 14 Amazon Australian Original series across scripted and unscripted formats. Amazon Local Original series include Head Above Water, Luxe Listings Sydney, LOL: Last One Standing AU and The Moth Effect, with upcoming series including Kick Like Tayla co-produced by Screentime, Matchbox Pictures Class of 07, Guesswork Television and Ok Great productions Deadloch, and Propagate Content feature-length documentary Burning.
“We are in an exciting time for Australian content and Amazon Prime Video is proud to have invested $150 million in local productions, resulting in more than 2,500 jobs across Australia through 14 local productions so far. Australians are amongst some of the best storytellers in the world and I am excited to uncover fresh, unique and authentic stories from this year’s Pitch On Demand initiative. We are always on the lookout for new talent and, if you have an idea, I would encourage you to submit your project.” said Amazon Prime Video’s Head of Content Australia & New Zealand Tyler Bern.
Global streamer Netflix are also participating in Pitch On Demand. In 2020 Netflix reported a 23.3% rise in paid streaming customers, and it is no surprise that the name Netflix has become synonymous with relaxation and enjoying content. Australian content on Netflix including Love on The Spectrum and Clickbait have spent lengthy periods on the ‘most popular’ lists around the world. Netflix audiences can also look forward to upcoming original commissions including Heartbreak High from Fremantle Australia, Werner Film Productions Surviving Summer and Byron Baes from Eureka Productions.
“We at Netflix ANZ have been boots on the ground, working directly with stellar local producers and creatives to empower and supercharge Australian storytelling. We invest in creative vision, and the Pitch On Demand initiative connects us with talent and ideas we can help bring to the screen, for our members both locally and throughout the world.” said Netflix’s Director of Content (ANZ) Que Minh Luu.
Stan is Australia’s leading local streaming service. Having delivered over 20 Stan Originals to date, with nine new projects on the way, Stan is committed to significantly ramping up its first-run slate from original productions. Previous Stan Original commissions include Bloom, Bump, The Commons, Eden, The Gloaming, The Other Guy, Romper Stomper and more. Stan’s upcoming new slate of locally produced content includes the Jamie Dornan led drama The Tourist, a co-commission with BBC and HBO MAX; the Made Up Stories series Wolf Like Me with Peacock, starring Josh Gad and Isla Fisher; Bad Behaviour from Matchbox Entertainment, produced by Amanda Higgs and directed by Corrie Chen; the Hoodlum Entertainment feature Christmas on the Farm; two more seasons of the highly acclaimed Roadshow Rough Diamond drama Bump; as well as new features, including Gold from Deeper Water Films and starring Zac Efron and the award-winning Nitram from Good Thing Productions.
“The unprecedented audience response to our Stan Original series and features has proven beyond doubt that our subscribers love Australian made content. As Australia’s unrivalled home of original productions, we look forward to partnering with SPA and Screen Australia on this new initiative as part of Stan’s ongoing commitment to support the Australian screen industry – and to hearing directly from some of the country’s best storytellers.” said Stan’s Chief Content Officer Cailah Scobie.