TOMMY HILFIGER’S GLOBAL BRAND AMBASSADOR RAFAEL NADAL
PLAYS AT POP-UP TENNIS TOURNAMENT IN STUTTGART, GERMANY
Celebrating Nadal’s ambassadorship for ‘Tommy Hilfiger’ underwear, tailored and fragrance, the pop-up tournament with a twist took place at the Breuninger department store in Stuttgart.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], celebrated its global brand ambassadorship with iconic tennis star Rafael Nadal at a pop-up tennis tournament in Stuttgart, Germany, at the Breuninger flagship store on November 10, 2015. Nadal played 2 rapid-fire rounds on a spectacular “floating” tennis court, which was specially installed in the Karlspassage Lighthall on the first floor of the luxury department store. Nadal, a 14-time Grand Slam winner, is the face of Tommy Hilfiger underwear, tailored and fragrance, featuring in the brand’s Fall 2015 campaigns which launched in August with a pop-up tennis tournament in the heart of New York City.
“Our partnership with Rafael brings one of the greatest athletes of this generation into our Tommy family,” said Tommy Hilfiger. “Rafael really exemplifies our brand spirit: fun, cool, and never too serious.”
After having been welcomed by 40 children from the local Weissenhof Tennis Club, Nadal faced off in several racy rounds of tennis with German models Janis Danner, Sara Nuru and Stefanie Giesinger. Nuru and Geisinger wore cute outfits from the Spring 2016 Hilfiger Collection – while Danner and Nadal wore a Tommy Hilfiger Tailored suit. Each time a team scored a point, their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. German model and TV host Alena Gerber hosted the event from the umpire’s seat as Nadal took victory. Alena wore an outfit from the Fall 15 Hilfiger Collection.
“I love how this event brings together fashion and sport with Tommy’s signature twist – it’s the perfect way to celebrate my partnership with Tommy Hilfiger,” said Rafael Nadal.
Today’s pop-up tournament was the second of its kind, with the initial contest taking place in New York in August. Held in Bryant Park, the event launched Tommy Hilfiger’s global brand ambassadorship with Rafael Nadal for Tommy Hilfiger underwear, tailored and fragrance, and unveiled the dedicated Fall 2015 advertising campaign featuring the tennis icon.
The Tommy Hilfiger underwear collection refreshes classic styles with updated fits, revamped fabrics and elevated details. Design innovations, including a special four-way flex stretch technology, combine with premium fabrics for a result that’s sophisticated, durable and essential for every day comfort. The Tommy Hilfiger Tailored collection features sharp silhouettes, modern tailoring and rich textures, while the TH Bold fragrance celebrates the spirit of determination and has been created for the modern man who lives bold, with a competitive nature and effortless self-confidence.
Rafael Nadal was joined by actors, models, VIPs and fashion influencers including:
German model and host Alena Gerber; actors David Kross and Jessica Schwarz; models Janis Danner, Stefanie Giesinger and Sara Nuru; and fashion and lifestyle bloggers Caro Daur, Leonie Sophie Hanne and Toni Mahfud, all of whom were dressed in Tommy Hilfiger.
The event was live-streamed on Tommy Hilfiger’s Periscope account, which was announced to the brand’s global fan base through its Twitter feed a few hours before the match began.
Friends of the brand joined the conversation on social media using #TOMMYXNADAL and the Twitter/Instagram handles @TommyHilfiger and @RafaelNadal.
Image Credit: Franziska Krug/Getty Images for Tommy Hilfiger