Rockwear is entering 2026 with a bold new focus, launching Strength, Your Way, a campaign led by NRLW stars Jaime Chapman and Shaylee Bent that celebrates how women define strength on their own terms. As part of the campaign, Rockwear will introduce a series of new seasonal activewear drops designed to support women across different pursuits, impact levels and everyday movement.
At the heart of Strength, Your Way are women whose approach to strength reflects real life. Proud First Nations athletes Jaime Chapman and Shaylee Bent are two of the most recognisable figures in the NRLW, respected not only for their on-field performance but for the leadership, positivity and resilience they bring beyond the sport. Their alignment with Rockwear comes from shared values around confidence, authenticity and empowering women to move in ways that feel right for them.
As women’s sport continues to grow in visibility and expectation, both Chapman and Bent say conversations around confidence, mindset and life beyond performance have never been more important.
The campaign also coincides with Rockwear’s International Women’s Day celebrations, with Chapman and Bent set to take part in the brand’s Sydney-based event on Friday 6 March. Aligned with the global International Women’s Day theme Give to Gain, the morning will bring together women from sport, media and community for movement, conversation and connection, with Chapman and Bent sharing reflections on strength, leadership and supporting other women on and off the field.
Jaime Chapman says, “Growing up, we didn’t think it was possible for girls to play at this level. I was often the only girl in boys’ teams, with very few pathways to look up to. Now, seeing strong women in a male-dominated sport on national television shows young girls what’s possible. I’d tell them to step out of their comfort zone, not be afraid of making mistakes, and back themselves. That’s where real strength comes from.”
Shaylee Bent adds, “Football has always been part of my life and culture, but I never imagined I’d be playing in the NRLW. Seeing what’s possible matters, and with Rockwear’s support we can inspire young women to back themselves, say yes to opportunities, and know strength goes far beyond the field.”
As part of Strength, Your Way, Rockwear will introduce a series of new activewear drops in store and online throughout February and March, each designed to support different impact levels and styles of movement. The seasonal collections range from softer, flexible pieces made for Pilates, yoga and all-day wear, through to high-impact, performance-driven styles built for training and gym sessions. With a focus on comfort, versatility and confidence, the drops reflect Rockwear’s belief that strength shows up in many forms, both inside and outside the workout.
Across the season, the drops also introduce elevated colour stories and versatile sets designed to be worn together or mixed into everyday wardrobes. From bold seasonal hues to monochrome staples and cosy layering pieces, the ranges are made to transition easily from training to rest, reinforcing the campaign message that strength looks different for every woman, every day.
Chapman and Bent are joined by Australian hurdler Bella Guthrie, a proud Dunghutti woman and one of the country’s rising athletics talents, and Charlotte Barge, a Sydney-based Pilates instructor known for helping women build strength through mindful, balanced movement. Together, the ambassadors reflect the many ways strength shows up in women’s lives, from elite sport to everyday movement.
Through Strength, Your Way, Rockwear reinforces its commitment to creating activewear that supports women not just in how they train, but in how they live. Strength looks different for every woman, and Rockwear exists to help her define and own it, her way.
