#PlateForAMate: Tefal and celebrity chef Hoda Hannaway join food
industry campaign supporting farmers’ mental health
Tefal Australia and celebrity chef Hoda Hannaway have joined forces with some top Aussie chefs and celebs, as well as premium food and baking brands for the #PlateForAMate 2022 campaign.
Encouraging us all to ‘share a plate with a mate,’ the campaign reminds Australians of the power of shared meals to bolster mental health. #PlateForAMate is brought to life through exquisitely produced short films with a powerful call to action featuring acclaimed chefs and Australian celebrities who love to cook.
This year, the focus of #PlateForAMate is on supporting the mental health of our regional and rural communities, including farmers and people devastated by natural disasters, especially as we approach our third La Niña in recent years. #PlateForAMate viewers are urged to donate to the Black Dog Institute, with funds raised going towards their programs delivering mental health training in remote Australia.
“As a mum of three kids with a background in social work, I can attest to the importance of social campaigns and initiatives that support mental health programs – especially through the love of shared food and mealtimes. It gives people a sense of social connectedness and a platform to comfortably talk to friends and family, even through our toughest moments,” says Hoda Hannaway, #PlateForAMate spokesperson.
Tefal Australia joins a list of iconic food and baking brands supporting the campaign, that have strong ties to rural and regional Australia, including Green’s Baking, Australia’s best tasting dairy from Norco Co-operative, Delite Mandarins, Humpty Doo Barramundi, Three Threes Condiments, and Our Cow.
The #PlateForAMate videos transport Australians into the private kitchens of legendary chefs and icons with a passion for cooking, including Hoda Hannaway; plus Manu and Clarissa Feildel, Orazio D’Elia, Jason Roberts, Diana Chan, Sarah Todd, Tom Walton, presenter James Tobin, former AFL player and anti-racism advocate Adam Goodes, singer-songwriter Dami Im, and comedian Dilruk Jayasinha.
Budding home cooks can learn to cook an exquisite collection of nourishing recipes specifically designed to be shared with loved ones, while hearing personal anecdotes, insights and memories about the chefs’ and icons’ lives and love of food.
Natural disasters are shining a light on the mental health crisis unfolding in regional Australia. While 20% of Australians will experience a mental illness each year, 68% of Australians living in rural and remote areas have experienced depression and anxiety during the past two years, with 26% of them having to wait four to six weeks to access support.
“We are so pleased that #PlateForAMate is aligning with us and has prioritised delivering mental health training in regional and rural communities through the Black Dog Institute,” says Sarah Connor, Head of Service Engagement and Operations at the Black Dog Institute.
This new offering by the Black Dog Institute to provide mental health training in remote communities is in response to findings that there are currently 2.5 million Australians that could benefit from low-intensity mental health services.
“At the Institute, we carry out research to learn how best to offer mental health support and translate that research into programs and services which can help so many people, wherever they are based in Australia. We know that preventative measures and catching signs early are key to help and that’s why we offer mental health training programs in locations where support may be limited,” says Ms Connor.
Now in its third year, #PlateForAMate is steadily cooking up a proven track record of giving back to the community. In 2021, it raised $160,000 to combat rising food insecurity as a result of COVID-19. It also generated 4 million media impressions for involved brands.
For more information: https://www.plateforamate.com
On Instagram: @platefor_amate
