THE PAPER KITES VIDEO FOR ‘YOUNG’ GOES VIRAL
ALBUM ‘STATES’ OUT NOW
Melbourne band The Paper Kites have already had a lot to celebrate this year with the release of their debut album, an innovative new video and an overseas tour supporting none other than City and Colour.
After a hugely successful Australian tour, The Paper Kites have travelled across the pond to commence their own headlining tour of the U.S and Canada, following their support gigs with City and Colour.
The release of their debut album States, which debuted at 17 in the ARIA charts, has cemented The Paper Kites’ presence in the music scene, having already built up a solid fan base off their two EPs, Woodland and Young North.
The Paper Kites have attracted many online followers as a result of their creative and mesmerizing videos.
One of their first ever singles, ‘Bloom’, has received over four million YouTube views alone, while the debut single from States, ‘St Clarity’ – directed by Natasha Pincus, known for videos such as Gotye’s ‘Somebody That I Used To Know’ – is currently sitting at 355,000 views.
The Paper Kites’ newest video for the single ‘Young’ is yet another example of the band’s ability to satisfy the creative thirst of the online world with over 688,000 combined views and climbing.
Directed by Darcy Prendergast of Oh Yeah Wow, the video encapsulates flickering images of over 350 participants.
Seven-days of shooting over 4000 pictures and a further 10 days of piecing them together led to a finished product that received over 350,000 views in just one week.
The video has also been recently acclaimed on the Huffington Post website, listed as Vimeo’s staff pick, featured on Yahoo Italy, tweeted by the kings of viral videos, OK GO, and sent the blogosphere into a frenzy of excitement and admiration.
The Paper Kites have been quiet achievers over the last few years but are quickly gaining momentum and turning all those whispers into a very audible buzz.