The 27th World of WearableArtTM Awards Show, known as WOW®, kicks off on Thursday 24th September for its annual Show Season in Wellington New Zealand.
WOW is New Zealand’s largest arts show and each year a new theatrical world is created in which incredible garments are bought to life. This year 55,000 show goers will attend from around the world. WOW® is a breathtaking spectacular of dance, theatre, music, and art. The garments you see on stage are the award-contending designs selected from worldwide entries in the annual WOW Awards competition, which puts the simple, but challenging brief to designers – to take “art off the wall and adorn onto the human form”.
Designers come from all occupations, from all over the world. WOW® gives designers the opportunity to be innovative, original and not bound by the constraints of commercialism. The only limit is their imagination.
WOW® is best described as a glorious rebellion against the mundane, a choreographed collision where fantasy meets reality and dreams merge with nightmares. For the audience, it is a sensory saturation, with the bodies on stage forming a moving canvas in a seamless, fluid exhibition that is enhanced by soundscapes, lighting, dance, drama, and comedy. There is no narration and no language barriers.
Photo credit: Hagen Hopkins/Getty Images